Elizabeth & James is a (fairly) new contemporary sportswear line by the Olsens. Well, sort of. While the girls completely design, market, micromanage and directly own their high end line, The Row, Elizabeth & James is a licensing deal with L'Koral Industries. (Similar to the contract the girls have for their highly successful tween line at Walmart.) L'Koral is well known for their premium denim line, Seven For All Mankind and contemporary label, LaRok.
The girls & their style serve more as muses for the real designers of the line but they do have final approval on all designs. And the designs, for the most part, work. Two seasons ago a backless hoodie dress had me salivating and this season the aptly named Belle De Jour dress is equally interesting and stunning.
This past week Mary-Kate & Ashley landed in Hong Kong for the launch of Elizabeth & James at Honk Kong store Lane Crawford to raving reviews.
But you don't have to be in Hong Kong to get your paws on the line. There are three Boston retailers of Elizabeth & James (compared to one for The Row) but keep in mind that they all stock different pieces and none carry the entire line. But I wouldn't order E&J online. The designs and cuts are great but the sizing can be difficult and some of the fabrics are disappointing especially for the price. It might be a contemporary line but it's price point is considerably higher than expected. For example, the Peacock Kimono Jacket retails for $395, the Chanteuse dress retails at $575 and the fabric iffy Bardot Pant is found at $198.
Above, The Peacock Kimono Jacket, $395 and High Waist Shorts, $245 at Neiman Marcus
Natick, Natick Collection, 508-620-5700
Saks Fifth Avenue- Boston, Prudential Center, 617-262-8500