Rumor has it that Emma Watson just signed a two year deal with Chanel worth $6 million to be the face of their Coco Mademoiselle fragrance currently fronted by fellow British actress, Keira Knightley.
Last summer, Emma was dressed in near head to toe Chanel for the press tours and premieres of the fifth Harry Potter film. Since then Chanel's been a constant presence in her wardrobe so it's not exactly a surprise that she'd be picked to be a spokeswoman.
But, she's only 18 and her target audience is much younger and less sophisticated than the usual Chanel client. I think between Marc Jacob's Daisy and Vera Wang's Princess fragrances Chanel is trying to hit the teen/college age market by using Emma. I have a bottle of Coco Mademoiselle and it is much more youthful and light than others by Chanel but I don't think it's as appealing to a certain age group as Princess and Daisy.
Do you think Chanel is looking for a bite of the teen market? Is Hermoine Granger really glamorous enough to be a face of the iconic Chanel brand? And if so is she really worth six million dollars?!