Teen Vogue is opening a temporary store in a mall in New Jersey where it won’t sell anything.
It didn’t make much sense to me either but then the New York Times explained.
Considering that Conde Nast just cut 5% off its budget (resulting in Men’s Vogue being absorbed into Vogue as a twice yearly supplement and Portfolio losing most of it’s web staff and being reduced to ten issues a year) and other teen magazines like CosmoGirl! have folded entirely building this kind of small but fiercely loyal audience is probably a good call on Teen Vogue’s part. If I were a 16-year-old Jersey girl I’d be there chomping my bubble gum every day.