Loomstate for Target | Bostonista: Loomstate for Target

Wednesday, April 15, 2009

Loomstate for Target


Just in time for Earth Day Target celebrated the launch of the Loomstate for Target collection last night at Big Red Sun in Venice, California. Rogan Gregory had a successful run with his high-end organic line, Rogan. So it isn't surprising that both he and Target were anxious to work together again-this time on his lower-end eco-friendly line, Loomstate.
The Target collection maintains Loomstate's signature California cool aesthetic with cute pelican printed shorts and tops plus amazing t-shirt dresses. Hopefully, the line maintains the quality of fabrics as well since they told Racked LA back in December that many of the 100% Certified organic pieces are silk & cotton or linen & cotton blends with soft-washed finishes.
There are a bunch of pieces that I think look great but there is a part of me that has to wonder--how eco-friendly can this line really be when its being mass-produced in much lower quality (based on price points. Loomstate starts at $200 while the Target version will top off at $44.99) by one of the biggest retailers in the world?


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11 comments:

punky said...

I love Loomstate, Ill have to check it out.

Cafe Fashionista said...

The third look is kind of cute.

Fifi Flowers said...

Target has come a long way!

Emma said...

This might be their best collaboration yet! I MUST go check it out immediately!
Thanks for the heads up :)

Secretista said...

I just might buy!!

Summer said...

my sister and i need to check this out.Thanks for sharing it to us.And those outfit is just perfect for summer.;D

Anna said...

I want the grey shirt dress!

MissKarenAshley said...

I adore Target! That shirt dress is so cute...perfect for summer.

Solo said...

Oh those dresses are perfect for this summer..;D

Stylista said...

I loooove Loomstate; one of my favorite and most-complimented pieces is by their line for Barney's. This Target collab is definitely looking promising; I'll have to check it out if I can make it to a Target.

http://stylicityboston.blogspot.com/

Bostonista said...

Hey girls,
I still haven't had a chance to check out Loomstate for Target in person...have any of you seen it? I'd love to know what you all think!

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