Just in time for Earth Day Target celebrated the launch of the Loomstate for Target collection last night at Big Red Sun in Venice, California. Rogan Gregory had a successful run with his high-end organic line, Rogan. So it isn't surprising that both he and Target were anxious to work together again-this time on his lower-end eco-friendly line, Loomstate.
The Target collection maintains Loomstate's signature California cool aesthetic with cute pelican printed shorts and tops plus amazing t-shirt dresses. Hopefully, the line maintains the quality of fabrics as well since they told Racked LA back in December that many of the 100% Certified organic pieces are silk & cotton or linen & cotton blends with soft-washed finishes.
There are a bunch of pieces that I think look great but there is a part of me that has to wonder--how eco-friendly can this line really be when its being mass-produced in much lower quality (based on price points. Loomstate starts at $200 while the Target version will top off at $44.99) by one of the biggest retailers in the world?