Wearable and instantly available to buy online?
Under Christopher Bailey Burberry is one of the only fashion collections that is making money off of its clothing- not its accessories or cosmetics or licensed deals but off of its actual clothing in this economy.
Burberry Prorsum streamed the collection live online and then offered a limited quantity of the pieces for pre-order online immediately following for three days! With a reported 30 million people watching worldwide that is a lot of potential sales.
So if the collection wasn’t anything new or interesting it was definitely wearable.
The clothing was easy and pretty while still being practical for harsh winter weather. Of course the focus was on the amazing coats- what would Burberry be without coats? Military, furs, anoraks, and wool whatever your taste of style you could find a beautiful coat! Of course the over the knee boots were a force to be reckoned with too!