Sponsored Post: Rent the Runway's Our Runway! | Bostonista: Sponsored Post: Rent the Runway's Our Runway!

Wednesday, November 14, 2012

Sponsored Post: Rent the Runway's Our Runway!


A few years back, I wanted to look beyond gorgeous for my birthday party.
I was turning 25 and all I could think about for weeks beforehand was that episode of Sex & The City where Carrie turns 35. 
Her friends were late, she had to buy her own cake and at the table next to her she overhears another birthday girl, "25?! F!%* I'm old!"

It was ringing in my ears.

My solution to not looking like that other birthday girl was to test Rent the Runway with a very chic, little black dress from Herve Leger
The dress arrived in two sizes (RTR does this complimentary so you're sure to find the right fit for your event), in a beautiful garment bag with a little bag of "emergency" tools like double sided tape and deodorant remover. 

If you're skeptical of renting a dress or outfit for a big event (or even just a Wednesday night) you need to give it a try. I'd never be able to afford a Herve Leger dress regularly but since RTR rents designer pieces at 10-15% of retail it was an affordable way to feel like a starlet for the night. Just think of it as your chance to wear that same Proenza Schouler dress you loved on the runway!


Those bandage dresses sure do hold you in and give you instant curves but they are also impossibly heavy. By the middle of the party I was sweltering! I looked great but the dress may not have been the best choice for a July evening.  If only Rent The Runway's newly launched, Our Runway, had been around then! 

Our Runway is RTR's ingenious new way of customizing how you "shop" online by showing your recommended pieces on real women! You can still see the pieces on traditional models (because who doesn't love models) but you can also get a sense for how it might look on your body. 
 Our Runway is almost entirely user-generated with women posting pictures of themselves in their rentals with accompanying reviews. Once you enter your stats, you'll be able to see what women with your body type (and in your age group) have rented and how they wore it.
It's pretty revolutionary. 
 Rent the Runway launched Our Runway back in October and I'm already wishing that more retailers would follow suit! 

I have some events coming up but mostly I just like to look stylish as often as possible so I have my eye on a couple of pieces to borrow from Rent the Runway!
I still remember when Karlie Kloss rocked the Modern Madame dress on the Prabal Gurung runway and I'm planning to steal her prowl for holiday parties. I'm also obsessed with Proenza Schouler's accordion dress simply because emerald looks killer on me.

I'm SUPER excited to tell you that I've teamed up with Rent the Runway for a special giveaway for my readers! So you can look extra glamorous this holiday season too!
Sign up for Rent the Runway with promo code, BOSTONISTA, you'll get $25 off your first order AND be entered to win $100 gift card! 


17 comments:

Georgina Castellucci said...

I've definitely considered using RTR and maybe I will now :)
You should post a photo of you in the Herve!!

Amy {Cupcakes+Couture} said...

hey! is there a way to enter if you're already a member? i tried using your link but it won't let me! :(
xoamy
www.cupcakesncouture.com

L said...

Amazing giveaway! I need a fab dress for NYE! xoxoxox

Jenny said...

lovely!

X Jenny
Rocknrollerr.com

Couture Carrie said...

What a fabulous idea!
I could never afford a Leger dress otherwise ;)

xoxox,
CC

Noelani said...

Fabulous idea, and contest!! Sadly, I just can't see myself being a rent the runway type of person. It's my tendency to spill you see- I would spill on something if it wore it. And then would probably end up owning it anyways, haha. Better to spring for my own dress and bear the burden of my clumsy ways at the dry cleaner;)

fiufiu and ulala said...

Follow each other ?

Caitlin C. said...

I LOVE RTR! I used it a few times in college and it was perfect for sorority events. Whenever I need to get fancied up, I turn to them!

Kelly said...

Great post! Tried Rent the Runway when I was in college once!

Genuinely,
Kelly
helloboudreau.blogspot.com

Cafe Fashionista said...

ANYTHING seen on Karlie Kloss is something I want in my wardrobe!! :)

Bella Harris said...

Oooh definitely checking this out! xx

Sherin said...

I think Rent The Runway is such a great idea! Perfect to get that perfect dress for special occasions.

Style Sarah said...

Ah! Looks like I'm doing a Herve for my 26th. Haha. Your blog is adorable!

xo
Sarah

www.stylesarah.com

la petite fashionista said...

I love the whole concept behind rent the runway! Such a fantastic way to wear something fabulous for the night! Love that you can see them on real people now too!

bakeshoppe said...

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Rachel Jensen {Da Paura ♥} said...

Such a great idea!

Whatwouldkarldo.com said...

Agh! that dress with long sleeves in the ad is amazing!!!! I want!! so much love to you xox

http://whatwouldkarldo.com

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