11/01/2012 - 12/01/2012Bostonista: 11/01/2012 - 12/01/2012

Wednesday, November 14, 2012

Sponsored Post: Rent the Runway's Our Runway!

A few years back, I wanted to look beyond gorgeous for my birthday party.
I was turning 25 and all I could think about for weeks beforehand was that episode of Sex & The City where Carrie turns 35. 
Her friends were late, she had to buy her own cake and at the table next to her she overhears another birthday girl, "25?! F!%* I'm old!"

It was ringing in my ears.

My solution to not looking like that other birthday girl was to test Rent the Runway with a very chic, little black dress from Herve Leger
The dress arrived in two sizes (RTR does this complimentary so you're sure to find the right fit for your event), in a beautiful garment bag with a little bag of "emergency" tools like double sided tape and deodorant remover. 

If you're skeptical of renting a dress or outfit for a big event (or even just a Wednesday night) you need to give it a try. I'd never be able to afford a Herve Leger dress regularly but since RTR rents designer pieces at 10-15% of retail it was an affordable way to feel like a starlet for the night. Just think of it as your chance to wear that same Proenza Schouler dress you loved on the runway!

Those bandage dresses sure do hold you in and give you instant curves but they are also impossibly heavy. By the middle of the party I was sweltering! I looked great but the dress may not have been the best choice for a July evening.  If only Rent The Runway's newly launched, Our Runway, had been around then! 

Our Runway is RTR's ingenious new way of customizing how you "shop" online by showing your recommended pieces on real women! You can still see the pieces on traditional models (because who doesn't love models) but you can also get a sense for how it might look on your body. 
 Our Runway is almost entirely user-generated with women posting pictures of themselves in their rentals with accompanying reviews. Once you enter your stats, you'll be able to see what women with your body type (and in your age group) have rented and how they wore it.
It's pretty revolutionary. 
 Rent the Runway launched Our Runway back in October and I'm already wishing that more retailers would follow suit! 

I have some events coming up but mostly I just like to look stylish as often as possible so I have my eye on a couple of pieces to borrow from Rent the Runway!
I still remember when Karlie Kloss rocked the Modern Madame dress on the Prabal Gurung runway and I'm planning to steal her prowl for holiday parties. I'm also obsessed with Proenza Schouler's accordion dress simply because emerald looks killer on me.

I'm SUPER excited to tell you that I've teamed up with Rent the Runway for a special giveaway for my readers! So you can look extra glamorous this holiday season too!
Sign up for Rent the Runway with promo code, BOSTONISTA, you'll get $25 off your first order AND be entered to win $100 gift card! 

Friday, November 2, 2012

RL Closing Rugby

Despite having a banner fiscal year, Ralph Lauren has decided to close it's "collegiate" line, Rugby.
You're probably unmoved by this and wonder why I,  a girl whose style doesn't tend to lean towards Boston Brahmin, would even note it.

Well, Rugby Ralph Lauren launched here in Boston on Newbury St in 2004 as a tribute to Boston's famous Ivy-League style. (Sometimes I think people in New York mistake Boston's college scene for British boarding schools starring jovial trust funders with charming Kennedy accents but I digress.) So forgive me for having a soft spot for the RL offshoot. 

I'm not preppy. I'm not even close. 
I've never even owned one of those Ralph Lauren Polo shirts or cable knit sweaters, which is practically unheard of here in New England. But I like Rugby's vibe and they are great for certain basics especially when fall rolls around. 
So what went wrong?

Now, I'm not a retail business expert but I have a couple of thoughts:

1. I don't recall much fanfare heralding the launch of Rugby. I remember it just suddenly being on the less impressive end of Newbury St one day near Urban Outfitters, Condom World and the now defunct Jasmine Sola (don't you miss Jasmine Sola?) and the doomed Virgin Records space. While this block of Newbury has certainly improved with popular brands popping up, it didn't exactly bode well for Rugby back in 2004. 

2. If I didn't regularly receive occasional press releases and look books as a girl on the fringe of the fashion industry, I probably wouldn't even know that it existed. I know they've done 

3. It was absurdly expensive. Those basics I mentioned earlier? Purchased on major sale. 

4. Point of view. For one thing, I'm not sure that this boarding school dandy twenty-something actually exists anymore. When the line quickly took off around the world (including a much hyped store in London's Covent Garden and in Tokyo) it diluted the brand too much and turned it into much more of a "mall" brand similar to some of Ralph's other lifestyle lines at Macy's. I'm not hating on those lines at all especially as their prices (usually) reflect that...Rugby's price point stayed high.

I loved poking around the Rugby store on Newbury St and I'm going to pout when it shutters for good in January.
I wish RL would decide to keep the line and store as a Boston/online exclusive although it would probably do better at a different location.

(Photos Courtesy Rugby Ralph Lauren and The Boston Globe)
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